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| Image via: http://www.socialnomics.net/2012/08/16/klout-score-formula-insights/ |
Hi everyone, welcome to our final week of
discussions!
In this week’s readings, I learned a lot about
social scoring (especially Klout), the specific components of search engine
marketing, and how to gauge social media ROI. For this discussion, I’d like to
focus on Klout and social scoring.
Prior to this week, I felt that I had a relatively
strong grasp of the importance of influencers, especially for social media and IMC
activities. However, I had little understanding of the relationship between
influence and social scoring, what exactly social scoring entailed, or why it
mattered so much. Klout’s ability to tap into authentic advocacy, generate
cost-effective impressions, create consumer feedback loops, and act as an
intermediary between consumers and brands (Schaefer, 2012, p. 136-137) makes it
a noteworthy resource.
Please answer two of the following questions, using
the assigned readings and personal experience:
- Imagine you are the marketing manager for a large organization. How would you use Klout as part of your company’s IMC strategy?
- How would you use Klout as part of a social media marketing strategy for a small organization or startup?
- In chapter 11 of “Return on Influence,” Schaefer discusses the future of social scoring. In this vein, what are your predictions for the future of Klout or social scoring in general?
References:
