Klout and Social Scoring

11:10 AM

Image via: http://www.socialnomics.net/2012/08/16/klout-score-formula-insights/

Hi everyone, welcome to our final week of discussions!

In this week’s readings, I learned a lot about social scoring (especially Klout), the specific components of search engine marketing, and how to gauge social media ROI. For this discussion, I’d like to focus on Klout and social scoring.

Prior to this week, I felt that I had a relatively strong grasp of the importance of influencers, especially for social media and IMC activities. However, I had little understanding of the relationship between influence and social scoring, what exactly social scoring entailed, or why it mattered so much. Klout’s ability to tap into authentic advocacy, generate cost-effective impressions, create consumer feedback loops, and act as an intermediary between consumers and brands (Schaefer, 2012, p. 136-137) makes it a noteworthy resource.

Please answer two of the following questions, using the assigned readings and personal experience:

  • Imagine you are the marketing manager for a large organization. How would you use Klout as part of your company’s IMC strategy?
  • How would you use Klout as part of a social media marketing strategy for a small organization or startup?
  • In chapter 11 of “Return on Influence,” Schaefer discusses the future of social scoring. In this vein, what are your predictions for the future of Klout or social scoring in general?
I look forward to reading your responses!

References:

Schaefer, M. (2012). Return on influence: The revolutionary power of Klout, social scoring, and influence marketing. McGraw-Hill.

Hey guys! This blog is for my Social Media Strategies and Tactics class. I'll be discussing IMC with an art-focused twist.
As some background info about me, I'm currently pursuing an M.A. in Integrated Marketing Communication at Marist College, and I'm passionate about the arts, especially dance. Before college, I graduated from the ballet program at the Nutmeg Conservatory for the Arts and had the honor of training at Ballet Hispanico and Dance Theatre of Harlem. Now, I hope to discover ways to implement technology, digital media, and modern marketing practices into arts marketing.

Aside from that, I'm interested in film, photography, natural haircare/styling, and DIY beauty products. ...And ice cream.

Know of any cool developments in the world of arts marketing (or just wanna talk about ice cream, 'cause why not)? Contact me! You can reach me at lydialeonamurray@gmail.com.

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